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Richard East - Customer Lifetime Value

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Customer Lifetime Value is defined as the total value, in monetary terms, of your average customers spanning the entire period that these customers are likely to do business with you. Richard East says its the potential contribution of your customers to your business over a period of time.

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Description:	Richard East - Customer Lifetime Value, RichardEast
	Richard East is co-founder and CEO of a Business Services company with focus on serving the SME market, providing a relatively wide breadth of Marketing, IT, SaaS, and Business Consulting solutions for this SME business segment.
	It - Marketing - Business Segment - Business Consulting Solution - Sme Market - Monetary Term

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